Parul Institute of Medical Science & Research under the Parul University is a newly established medical institute with the aim and motive towards excellence in medical services and education. Breastfeeding which is critical towards newborn survival has always been supported and promoted by the university through its various institutes like Parul Institute of Nursing, Ayurveda and medical. Parul Sevashram Hospital running under the same university has been providing preventive, promotive and curative services at a very low cost to needy in the nearby areas and villages. The beneficiaries can avail medical services at a cost they can afford including several free of cost services available at hospital and at periphery to the community with free referral and treatment. It has been thus a long standing practice with the university and the hospital towards promoting health and well being of the community including mothers and children below 5 years of age.